Web Equity Services
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WebEquityServices.com
We offer several areas of specialized services to develop your business idea, or increase your profitability online.
These include:
1. Advertising & Marketing Programs: A business can only grow if a market exists for it. Our team of market research specialists will help determine which are optimal market niches to pursue, and will identify the critical keywords and pathways used to bring traffic to your business.
- You will receive the benefit of marketing professionals with years of experience in online marketing, who will create and implement a strategic plan for bringing buying customers to your online business. This will be integrated with an exceptional site, with quality content and a powerful sales architecture that ensures that once they visit, they will buy.
2. Creative Design: Your business site will be designed by a team of Web design professionals with customer usability kept foremost in mind. They will provide the graphic design, banners, logos, ads and emails to effectively promote your product, at exceptional pricing.
- Scripting of the backend processes, such as Web analytics, shopping cart features, merchant third-party processing and optimization of the site display is included.
3. Media Planning and Buying: Your business will be highlighted through professional press releases and promotional services such as listings in directories, blogs, forums and other areas.
4. Search Engine Marketing: Pivotal to online success, your business will be optimized by our team of skilled professionals. They will use multiple methods that have been proven effective for bringing traffic to your website, including third-party ad serving, PPC campaigns, and email and affiliate marketing campaigns. Our goal is to optimize your revenues, by using proprietary tools developed by our team.
5. Metrics: the ability to measure performance is key to campaign success. You’ll know at all times exactly how your business is doing – and how profitable it is becoming – with the technology tools and knowledge that our Web analysis team uses. You’ll receive full reports on a regular basis, including the split-testing of ad campaigns, Taguchi multivariate testing, and the results of any changes implemented in order to improve campaign revenues.
6. Project management: We oversee all of the details of creating a successful online business, from initial concept and market research, through final exit strategy. Our preference is to utilize a network of outstanding offshore graphic design and development services providers, that we have developed working relationships with over the years. This allows us to provide you with quality services, while reducing the capital required during startup.
Your business success is our goal. Each of the above services are tools that are used to maximize the profitability of your business investment. Careful monitoring and ‘tweaking” of campaigns is our norm, to ensure that you receive the best possible results – and revenues.